Your customers
expect you
to know their
favourite colours
Do you know your customers through and through? Do you know their favourite colours or hobbies? A personal approach can really help attract customers to your business. How can you get in touch with them at the right time and provide them with relevant information?

What’s the best way to personalise your offering? Doing so requires detailed insight into every step of the customer journey. Insight will help you to approach your (prospective) customers at the
right moment with relevant product offers that meet their needs – the ultimate target group segmentation.

The result? More satisfied, loyal customers – and, in turn, more sales.
 

Want to know all about your customer?

Be Personal

Want to know all about your customer?

Every contact moment is an opportunity to enrich your customer data: when are your customers online and what products are they viewing? Once you’ve got that information, you can derive valuable insights from it. You might discover, for example, that a particular person often visits your web shop to look at specific products around the same time each year, e.g. the end of May. Maybe that has something to do with a birthday?
 
By collecting and analysing customer data gathered at every moment of contact, you will gain useful insights that can form the basis for even deeper customer engagement. After all, you will know where your customers are at a particular moment and what they’re interested in. This will help you to think with them and develop relevant offers.
 

Developing real customer intimacy ensures that your customers will come back to your business next time – not because of the price, but because you understand what’s important to them. 
 
Be personal

  1. Create a total customer image
  2. Offer personalised and relevant content
  3. Make every contact moment personal
“ By reaching out to customers on a more targeted, personal level the recovery rate of abandoned carts decreased. Leading to a 47,1% increase in revenue. ” - Director Digital Communication, Patrizia Pepe
How do you optimise the customer experience? Be personal
Your customers expect you to surprise them all the time. How do you handle that? By adjusting your personal approach to every touchpoint in the customer journey. This goes far beyond personalisation: every employee and system need to know who the customer is and what kind of relationship they have with the company.
Whitepaper: Surprise in customer interactions
Optimise customer engagement in retail, wholesale and manufacturing.
More information
Hi there, I am Natasja Van Onckelen. Don’t hesitate to get in touch with me for more information on ‘Be personal’. I look forward to speaking with you!

E Natasja.Van.Onckelen@ctac.be