SAP Analytics Cloud Retail Customer
Customers expect a lot: unsurpassed products, great service and personalised, relevant adverts or offers. How can you, the Marketing Manager, meet these requirements without any problems? With clear and in-depth insight into your customer journey, customer engagement and customer satisfaction.
Overview at a glance
Up-to-date, accurate and detailed customer data are the only way for you to manage and continue to optimise your campaigns. You can test expected successes more carefully and it is even possible to predict future trends. Get to know your customers and find out when and how they want to be approached.
Keep track of your customer journey, engagement and satisfaction with a centralised data system. Combining different types of data – from shopper type to touchpoints – will lead to new, valuable insights. All in one single dashboard.
Get a better view of your customer by creating a 360-degree view. Guide your customer on his or her customer journey with carefully predefined storylines based on in-depth industry knowledge. Experience a sense of control over customer data and make the most of all opportunities to increase conversion.
Get an answer in two clicks
After just two clicks, a centralised data system will easily answer any questions you may have about your customer journey, behaviour, segmentation, engagement or satisfaction. Time after time, you can go from overview to filtered details to answer.
We make the best possible use of our many years of experience in the retail sector so that you can better understand, manage and even predict the behaviour of your customers. This will allow you to turn every customer into a fan.