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Customer Engagement

How can you exceed customer expectations and leapfrog your competitors? Customer Engagement is the name of the game.

YOUR CUSTOMER EXPECTS YOU TO SURPRISE HIM ALL THE TIME

Today’s customers always want more: more personalised offers and deals that are more relevant and more consistent across channels. Customer engagement is about more than just interacting with your customers!

Customer Engagement

The Internet of Things, 24/7 online and big data: the digital revolution has turned the world upside down. That revolution is visible everywhere, not least in the way you find and win customers and keep them coming back. The customer is in the driver’s seat.

Retailers, wholesalers and manufacturers: how can you exceed customer expectations and leapfrog your competitors? Customer engagement is the name of the game.

More than customer interaction 

Customer engagement is about more than just interacting with your customers. It is, first and foremost, about arousing your customers’ interest. How do you make sure that future customers become – and stay – interested in your products and services?

Secondly, customer engagement is about putting your customer first. How can you convince them that they’re the only ones that matter? The answer: keep surprising them. Over and over again.

Be Personal

Do you know your customers through and through? Do you know their favourite colours or hobbies? A personal approach can really help attract customers to your business.

Think Borderless

In the store, online or when contacting the customer service team: how do you make sure that customers are always treated the same?

Stay Connected

An electric toothbrush that orders its replacement brush heads itself? Sure, why not! Digitisation and the Internet of Things (IoT) provide businesses with easy access to massive amounts of customer data.

Take Control

Can you paint an accurate picture of your customers, and do you have full control over your stock and supply chain? To do so, your business and IT must be perfectly aligned.

SAP Hybris Marketing

Analyse each customer in all channels to identify each contact opportunity, including previous purchases, implicit purchase signals observed during recent browsing sessions or social media comments about your product or brand.

Ctac iPaaS

The cloud landscape has exploded. Everything is moving towards the cloud: from small solutions supporting a single task to large, integrated ERP systems, and from traditional solutions hosted by a third party to solutions running on a server in a faraway country. But how can you make sure that all those systems talk to each other and exchange data without any problems?

WHITEPAPER: SURPRISE IN CUSTOMER INTERACTIONS

Optimise customer engagement in retail, wholesale and manufacturing.

Download whitepaper

Design Thinking: Getting started with the ultimate Customer Journey

Blog - November 19 2018, Frank Koppen, 5 min reading time

If your company wants to be truly relevant to consumers, you constantly have to base your reasoning on your customer's needs. Design Thinking can be of enormous help with that.

YOUR CUSTOMERS EXPECT YOU TO SURPRISE THEM ALL THE TIME

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Technological developments have dramatically changed consumer behaviour. How do you keep customers loyal to your brand? By surprising your customers time and time again.

YOUR CUSTOMERS EXPECT ONLY ONE VERSION OF THE TRUTH - Take Control

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Can you paint an accurate picture of your customers, and do you have full control over your stock and supply chain? To do so, your business and IT must be perfectly aligned. That means you need a central platform where you can analyse pricing, logistics and sales information in real time.