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Stay Connected

Your customers expect you to talk to their toothbrushes. An electric toothbrush that orders its replacement brush heads itself? Sure, Why not! Digitisation and the Internet of Things (IoT) can make this dream come true

Stay Connected

An electric toothbrush that orders its replacement brush heads itself? Sure, why not! Digitisation and the Internet of Things (IoT) provide businesses with easy access to massive amounts of customer data. How do you collect and analyse that data and deploy it to the max?

Stay Connected

As a retailer, wholesaler and manufacturer, staying connected is one of the keys to success. It gives you access to data that enables you to take a personal approach to your customer at every step of the customer journey. After all, the more you know about a customer, the better you can help them – and proactiveness is sure to lead to better customer service.

Real-time communication based on data? 

Being ‘connected’ means that you are constantly linked to your customers (through their devices), collect large amounts of data through diverse channels and then convert that data into usable insights. To do that, you need smart platforms as well as smart people such as data analysts who establish game-changing links between data points.

Data analysts scrutinise internal as well as external (big) data before it enters your systems. They understand which data is important for your organisation and which tools you need to translate that into information that your business processes can work with.

Insights from data analysts can help you optimise the customer experience across the customer journey, by, for example, personalising your customer approach, customising products, predicting customer behaviour and delivering services proactively – when a product needs maintenance, for example.

The benefits? You can give customised usage or maintenance tips and cater to your customers’ needs in real time.

Ctac iPaaS

The cloud landscape has exploded. Everything is moving towards the cloud: from small solutions supporting a single task to large, integrated ERP systems, and from traditional solutions hosted by a third party to solutions running on a server in a faraway country. But how can you make sure that all those systems talk to each other and exchange data without any problems?

SAP Analytics Cloud

SAP Analytics Cloud offers you all the analytics functionalities on a single SaaS platform. You combine data from different sources for faster planning, analysis and forecasts. Benefit from an agile environment that is available anytime, anywhere.

WHITEPAPER: SURPRISE IN CUSTOMER INTERACTIONS

Optimise customer engagement in retail, wholesale and manufacturing.

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How do you make sure that the data explosion remains relevant? Stay connected

Blog - December 21 2017, Thijs den Dikken, 4 min reading time

Retailers possess such a large amount of data that they are able to properly profile their customers. The trick is to make sure that this information is relevant for your business. How can you do that?

Your customers expect a personal approach

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Do you know your customers through and through? Do you know their favourite colours or hobbies? A personal approach can really help attract customers to your business.

SAP Analytics Cloud Retail Package Customer

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The key to success: up-to-date insight into customer behaviour. Increase customer generation, value and loyalty with the SAP Analytics Cloud Retail Package Customer.